How to Better Utilize Attraction
Marketing in Your MLM Business
"Attraction Marketing" has become one of the most popular concepts among network marketers the past few years. The online "buzz" leads you to believe this is a NEW concept when, in reality, it has been around as long as marketing itself. Marketing pioneers such as Claude Hopkins, Victor Schwab, and Eugene Schwartz used this type of marketing decades ago to grab the attention of people and convince them to buy!
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The problem I see with attraction marketing, is many network marketers don't fully understand what it is; let alone how to use it to generate leads for their business.
Trying to engage in a marketing method without fully understanding what it is can be very ineffective and frustrating.
Because of this, my goal with this brief article is to help you understand the concept of attraction marketing.
And by doing so, my hope is that you will better be able to utilize this powerful mechanism and generate more cash and leads for your business.
Let's begin with what Attraction Marketing is NOT.
What Attraction Marketing is NOT:
- Cold-calling opportunity Leads
- Talking to Friends and Family About Your Business
- Inviting People to Opportunity Meetings
- Prospecting Waitresses, Neighbors, or ANYONE Else Who Hasn’t First Raised Their Hand, and Shown an Interest In What You Are Offering.
Why is this?...
In the past, these techniques may have been somewhat effective.
Nowadays, because today’s marketplace is so OVER-hyped and OVER-marketed, they don’t work as well as they used to.
In fact, you're wasting your time with this outdated model even if you possess SUPERB communication skills, leadership ability, and strong self-confidence.
If you try to contact enough people to make a sale (which is the path 95% of home-business owners take) the odds are against you. You're a SMART business owner and you know that you're time is valuable.
There is a better way...
What is Attraction Marketing?
In order to understand how to apply this type of marketing into your network marketing business, it's important to understand what it is.
For the purposes of MLM Marketing, Here's my definition.
"Convincing prospects to come to you about your opportunity, rather than you chasing after them."
You do this by giving VALUE to people in the form of quality information and education.
This can be done in the form of "how to" information, your opinion on a topic, advice on a subject, and other countless avenues.
In return, people become "attracted" to YOU and perceive you as someone who knows what they're talking about. (a.k.a. an "expert")
In short, people begin to trust you. Because you took the time to either educate them on a particular subject or address their concerns, they can't help but do so.
Eventually, when they're ready to get started they come to YOU instead of the other way around.
Their guard is down, they've come to know you through the VALUE you provide. The decision to purchase (or sign-up) is much more of an enjoyable experience for the both of you.
The 3 Step Attraction Marketing Formula
For the purposes online attraction marketing. Here is a simple formula:
(1) The prospect finds your content on the internet.
This can be in the form of a blog, video, article, website, etc.
(2) The prospect fills out a lead capture page and subscribes to your email list.
Most lead capture pages only require you to enter in your name and email address. You want to give the prospect something in exchange for their information.
(3) You begin sending valuable emails to your prospect
This is where alot of your PRE-selling will take place. The idea is to deepen your relationship with your prospect with each new piece of content you promote.
This is one of the closely guarded mlm marketing secrets of the network marketing industry.
It's how the major players in MLM achieve such astonishing levels of success. They know that you can only make so much headway slinging it out day after day calling leads or contacting people on the street.
One of the best ways to begin putting the concept of attraction marketing into practice - right away - is by setting up your very own blog.
A blog acts as a hub for all of your internet content (videos, articles, lead capture pages, etc) - attracting interested people to it from all over the world resulting in leads, sales, and signups for your business.
However, I wouldn't attempt to create a blog and generate traffic to it all by yourself. Especially when their are attraction marketing experts like Ty Tribble who will walk you through all the most effective ways to do it - in the shortest amount of time possible.
In fact, Ty created a super cool course called "MLM Blogging Secret." It's specifically designed for those who want to take advantage of the concept of attraction marketing and generate more leads for their business.
It's targeted towards network marketers but I'm confident you could apply the principles for success in just about any industry you wanted to.
Click Here to Learn More About the MLM Blogging Secrets Course
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