Market to Your Network Marketing Email Lead With These 3 Simple StepsBefore you market to a network marketing email lead, whether generated on you own, or purchased from a reputable vendor, it's important you understand the mechanics behind creating and sending an email. You want to make sure your prospect not only opens the email you sent, but also make sure the email captures their attention long enough to get them to do what you want.value, and get your lead to take the desired "call to action." Unfortunately, not everyone has had proper training on how to craft an effective email that does those things. Here are three simple steps you can take to create highly effective emails that will hold people's attention and get them to your desired action. (1) Before creating your email, get into the mind of your network marketing email lead. What are they thinking? (their topic of interest, what value to give) Any good salesman knows that in order to get what he/she wants, they must first meet the needs of the prospective client. The art of sales and persuasion ALWAYS begins with putting the other person first. Prospecting a network marketing email lead is no different. If we are to create a desired reaction (i.e. affiliate sale, phone call, etc.) we must first provide value. What are some general examples of value you can give? Here's a list of ideas others and I have used in the past. -Introduce yourself and let them know you're here to offer assistance. -Ask what their specific challenges are so you can later offer a solution (survey's etc.) -Provide more insight on the same subject that got them onto your list in the first place. -Alert them of events or training (recorded or live) related to that subject (free events, paid events, share what you gained from those types of events) -Alert them of other resources or tools useful for those interested in that subject (monetizing opportunities, other books, tools) build relationships while monetizing. (2) Think about YOU next (what are you tring to accomplishing with your email?) What action do you want them to take and how will that help you? Think about this when you are writing your email. Here's a list of potential actions you may want your network marketing email lead to take. Decide which one's apply to you as you create each email. -Do you want them to click a link and fill out a lead capture page? -Do you want them to click a link and register for a live webinar event? -Do you want them to click a link and visit your content? -Do you want them to click on a link and buy a resource? -Do you want them to email you and/or call you? -Do you want them to read the email to know you better as a valuable resource? If possible, try not to send an email with too many actions for your lead to take. Keep it at 1-2 if possible. (3) Write your email with your network marketing email lead first in mind while simultaneously knowing what you want them to do and what the benefit will be for you. (there can be more than one). Here's a short list of ways the desired action your lead takes can benefit you. -Are you building a relationship and providing value so they come to know and trust you? (now they will open your emails, be more interested in your offers or want to work with you). -Are you monetizing to increase cash flow? -Are you driving traffic to your content to increase exposure? -Are you preparing to prospect and identifying candidates? Email marketing is a courtship so you'll definatley want to start slow while you're building trust. You wouldn't ask for marriage on the first date right? As you practice these steps I'm confident that you'll increase your network marketing email lead response. Want to Learn More about How to Effectively Market to Your MLM Leads?... You can receive updated and exclusive tips and information on how to effectively market to your leads in my Smart MLM Business Tips Newsletter. It's free to join and you can unsubscribe at any time... Related Articles
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