Network Marketing Prospecting
10 Ways to Use Your Email Management
System For Optimal Prospecting
For effective network marketing prospecting, using email is one way you can leverage yourself and your efforts.
In fact, the network marketing concept was built around leverage. 1% of the efforts of 100 people is better than 100% of the efforts of one person right? In addition to that, what if you could increase your power by 1000 by using technology and systems.
Welcome to email management systems such as aweber and icontact. If you're on the fence on whether an email management system can assist you in your network marketing prospecting, hopefully this article will help you decide and get you started.
Many people don't know what an email system is for and how it can help them in their prospecting. They hear phrases such as "unlimited autoresponders" and "unlimited lists" however these are just features.
What if these features made sense to you? How much better would you feel about spending the $20-30 month if you knew what you could do with an contact system? How much more efficient would you be in your network marketing prospecting?
Here's ten smart ways you can use your email management system to prospect leads for your network marketing business. Most of the reputable systems have at least this many features.
I'll break ii down into easy-to-understand language and tell you how you can use this for the purposes of network marketing prospecting.
(1) Easily Load Leads Gathered From Various Lead Capture Pages
In earlier articles, we talked about how alot of network marketing affiliate programs will provide you with the contact information of someone who buys a product from you. Once you have their email address', you can easily load them into your email management system and begin sending them emails to further pre-qualify them.
(2) Create Multiple Lists
MLM prospecting can be done effectively by using multiple lead capture pages. If you're using several different kinds, no doubt each one of them will be talking to a different market segment.
Therefore, you may want to separate each list out according to which lead capture page you attracted them from. Most auto-responder or email management systems allow you to create mutliple (even unlimited) lists.
(3) Create Multiple Auto-Email Campaigns
One of the biggest benefits of an email system is the ability to "load in" pre-written emails and have them drip into someone's inbox on a timely schedule (i.e. once a week, etc).
You may have seen this done before with network marketing prospecting e-courses or email mini-series emails.
Test these emails over time to see which ones are giving you the best response.
Beyond that, you can also create automatic email campaigns for each list and/or lead capture page you promote. This allows you to "talk" to each list accordingly.
(4) Send Single Emails To Your List
With all the bells and whistles that come with email campaigns these days, you may be wondering if it's possible to perform basic functions such as sending out a single email to your list. You definately can and I highly recommend it.
Anytime you post a new blog post, create a video, or have something newsworthy you'd like to share, be sure to send out and email to your list.
Also, if you need to send a single email to a specific person you have the ability to do so.
(5) Put A Subscription Box On Your Website
On any of the websites you're using for network marketing prospecting, it would benefit you to have an opt-in box for people to subscribe to. If you're unfamiliar with what this looks like, see the left hand column of my website.
That's the opt-in box for my smart mlm business tips newsletter. Your email system will provide you with a code you can paste onto any page of your blog or site.
(6) Link Your Own Lead Capture Page To Your Auto-Emails
If you've moved on to advanced enough levels in your network marketing prospecting, you may have created your own lead capture pages. You can easily link those to your automatic emails to have them fire off as soon as someone joins your list.
(7) Automatically Comply With Email Marketing Laws
With email spam increasing all the time, more and more email marketing laws and restrictions are coming out every day. It would be extremely difficult for any one person to learn about and comply with all these laws.
If you make sure you use a reputable email management system, you need not worry about compliance with the laws set up as your system will do it all for you.
(8) Automatically Optimize Email Deliverability
Network marketing prospecting through email won't do you any good if all your emails end up in your prospects' trash box instead of the inbox. Many email management systems will help you increase the chances of your email getting delivered to an inbox rather than the trash box.
(9) Automatically Manage And Unsubscribes
If for some odd reason, one of your mlm prospects decides they'd rather not hear from you again, they can easily unsubscribe from your email. This can potentially save you hours of time manually removing everyone from your email list.
(10) View Tracking Tools To Adjust Your Subject Lines And Topics
As time goes on, you'll want to test and tweak each one of your network marketing related emails. You'll be able to see how many people opened each email and do split testing on subject lines and topics.
For example, if you send out a controversial email, and you notice afterward alot of your subscribers "unsubscribe" from your list, you may want to rethink your mlm email marketing strategy for the next time around.
Where To Start?
For someone just getting started using email for the purpose of network marketing prospecting you may be overwhelmed by all of the above features. You may think you have to learn all of those in order to be successful in your network marketing prospecting.
On the contrary, many of the features listed above won't be needed (or necessary) in order to get started. As your list grows and your skills advance you can add more tools to your arsenal to make your network marketing prospecting efforts shine even more.
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